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Scott DeLong & Jon Dykstra – Million Dollar Newsletter Playbook

The “Million Dollar Newsletter Playbook” is a collaboration between Scott DeLong and Jon Dykstra, where DeLong shares his lucrative newsletter formula that earned him $20 million. DeLong, an internet legend known for creating Viral Nova, pivoted to building newsletters due to frustrations with Google’s algorithm updates. Initially hesitant to share his formula, DeLong agreed to create a playbook that outlines actionable steps instead of theoretical concepts. The playbook aims to reveal DeLong’s methods for building successful newsletters, emphasizing practical strategies over theory. DeLong’s change of heart was influenced by his new role as a parent and a shift in priorities away from newsletter building.


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