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Ryan Lee – My Peeps 2.0

In “My Peeps 2.0,” Ryan Lee highlights the challenges of relying solely on social media for audience engagement, emphasizing the importance of building and owning an email list. He underscores the risk of losing access to social media followers and advocates for prioritizing email marketing due to its higher reach and ownership. Lee explains how email lists drive sales and profit, offering insights into maximizing the value of subscribers. He introduces strategies to build a quality email list and increase profitability, aiming to help marketers leverage email marketing for greater success.


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