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Perry Belcher – F.I.B.S. Offer Creation Masterclass

Perry Belcher’s F.I.B.S. Offer Creation Masterclass is a course that focuses on the art of creating effective offers in various contexts, including business, products, books, and deals. It covers the importance of offers, understanding human buying behavior, critical research, offer formula, defining solutions, and profitable copy editing


Perry Belcher – F.I.B.S. Offer Creation Masterclass

What You Get:

Part 1: Why Offers Matter

Everything Starts With an Offer

  • Most Valuable Skill in the World
  • How Offers Build Companies
  • How Offers Build Products
  • How Offers Sell Books
  • How Offers Make Deals
  • Learn the Hard Way — Fast
  • How Offers Build Relationships
  • 30 Years of Experience in 2 Days
  • My Usable “Fake It Till You Make It” Formula

Phase 1: Understanding Human Buying Behavior

The Five “Cult Laws” That Drive Sales — Module One, 30 Minutes

Buying Behavior — Module One, 60 Minutes

Phase 2: Critical Research

5 Big Questions —  60 Minutes

Competitive Research —  30 Minutes

Planning —  30 Minutes

Writers’ Tools —  60 Minutes

Phase 3: The Offer Formula

Now we start writing or dictating

Things to Remember: Sequence Matters — 30 Minutes

Promise — 60 Minutes

Intro — 60 Minutes

Commitment — 30 Minutes

Part 2: Your Solution

Clearly Define Their Desired Outcome (Better Be Right) What They Don’t Want You to Know (Hidden Secret)

Might Know, Probably Know, Don’t Know

  • Explain the “What” Step by Step
  • Good but Incomplete
  • Give Context to the Importance of the Solution
  • Help Them See the Vision
  • Show SOME of the Steps-Within-Steps

Name the Solution (i.e. F.I.B.S.)

  • Explain the Pain to Create
  • Stress the Ease of Use
  • Demonstrate the Speed of Results
  • Sell the Idea (Not the Product)

How It Works — Day Two, 30 Minutes

Pre-Close — Day Two, 60 Minutes

Transition — Day Two, 30 Minutes

Offer — Day Two, 90 Minutes

Close — Day Two, 90 Minutes

Phase 4: Profitable Copy Editing

Editing Exercises — Day Two, 90 Minutes

  • Use Stronger Verbs, Eliminate Passive Language
  • Cut Boring & Redundant Text
  • Assure Readability Score of 4th Grade or Below
  • Voice Test 3X With Live Edit
  • Perform the Standalone Scan Test
  • Run the I.O.U. Test
  • Hold a C.U.B. Review
  • Create Image Captions
  • Underline, Bold, Italics & Caps, Spelling, Grammar & Punctuation
  • Explain the Pain to Create

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Perry Belcher F.I.B.S. Offer Creation Masterclass 1
Perry Belcher - F.I.B.S. Offer Creation Masterclass

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