The Pat Walls Lean SEO course teaches a 5-step framework for growing traffic through iterative content experiments. Learn to rapidly research, create, test, and scale winning content strategies from real examples. Includes 12 lessons, 100 slides, email support, and a bonus 24-minute content creation walkthrough.
Pat Walls – Lean SEO Our Framework For SEO Traction
What You Get
The core of this course is the Lean SEO framework developed by Pat Walls. This framework has 5 key steps:
- Research: Identify content opportunities through quick research
- Create: Create minimum viable content (MVC) to test viability
- Test: Measure results over a 30-day period
- Decision: Iterate on content based on performance
- Scale: Scale successful content using automation, outsourcing, structured data, and user generated content
The key is running many small experiments in parallel to find opportunities. Then scaling the successes.
12 Video Lessons
The course includes 12 video lessons totaling 3 hours of content:
- Introduction to Lean SEO
- Lean SEO Principles
- The 5 Step Framework
- Finding Content Types
- Creating Minimum Viable Content
- Testing and 30 Day Experiments
- Pivot, Persevere, or Scale Decisions
- Measuring Success
- When to Persevere vs Let Go
- Scaling Successful Content
- Getting Started Today
- Step-by-Step Content Creation Example
There are 100 slides expanding on the concepts covered in the videos.
The course includes real examples from StarterStory and other sites demonstrating how to implement Lean SEO.
Bonus Step-by-Step Example
There is a bonus video showing how to create a minimum viable content experiment from start to finish in 24 minutes.
You can email the instructor anytime with questions about implementing Lean SEO.
The main requirements are time, patience, and a long-term mindset. These experiments take time to yield results. You need an existing business or plan to start one.
The core of the course is learning the iterative experimentation process for finding and scaling successful content opportunities. It provides a practical framework, examples, and support for implementing Lean SEO yourself.