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Jon Loomer – Custom Event Mastery

Jon Loomer – Custom Event Mastery course is about “Custom Event Mastery” and falls under the category of “Digital Marketing and Analytics.” It teaches the fundamentals of custom events, how to set up and create them using Google Tag Manager, and how to leverage custom events for reporting, optimization, and targeting in digital marketing.

Jon Loomer – Custom Event Mastery


Learn the basics of custom events:

  1. What Custom Events Are and Why They Matter
  2. Setting Up Google Tag Manager
  3. Setting Up the Base Pixel with GTM
  4. Questions to Ask Yourself About Events to Create
  5. Add Variables
  6. The Basic Elements of Custom Events and GTM
  7. Test Your Events

Learn exactly how to create custom events:

  1. Internal Link Click Event
  2. External Link Click Event
  3. Time on Page Event (Simple)
  4. Time on Page Event (Complex)
  5. Scroll Depth Event (Simple)
  6. Scroll Depth Event (Complex)
  7. Referral Event
  8. Embedded YouTube Video Engagement Event
  9. Combination Event
  10. Other Events to Consider
  11. Parameters and Custom Conversions

Learn how to leverage these powerful events:

  1. Custom Events and Reporting
  2. Custom Metrics Using Custom Events
  3. Custom Events and Optimization
  4. Custom Events and Targeting
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