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Hyla Nayeri & Adrien Bettio – How TF Do I Start

“Hyla Nayeri & Adrien Bettio – How TF Do I Start” is a comprehensive course that guides aspiring entrepreneurs through the journey of starting a business. With 16 modules, it covers everything from generating business ideas, manufacturing, branding, e-commerce, and marketing to essential topics like funding, operations, legal aspects, and personal development. This course equips you with the knowledge and mindset needed to navigate the challenges of entrepreneurship, providing valuable insights and resources along the way. Congratulations on completing your journey to entrepreneurship!


Hyla Nayeri & Adrien Bettio – How TF Do I Start

What You Get:

Module 1: Welcome to How TF Do I Start?

  • Introduction
  • The 437 story
  • How TF Do I Start? Workbook

Module 2: The Business Idea

  • Lesson 1: Idea Generation
  • Lesson 2: Market Research: Competitor Analysis, Positioning Map, etc.

Module 3: Manufacturing 101

  • Lesson 1: What to Look for in a Manufacturer
  • Lesson 2: How to Find a Manufacturer

Module 4: Manufacturing 2.0

  • Lesson 1: Design Process – From Techpack to Final Sample
  • Tech Pack Walk Through
  • Lesson 2: Logistics, Quality assurance and Costing

Module 5: Building a Collection

  • Lesson 1: Our Experience + Approach
  • Lesson 2: Building the PO – #Units, Sizing Breakdown, Pricing
  • Costing Example
  • Purchase Order Walk Through

Module 6: That Cash Money

  • Lesson 1: Funding your business
  • Lesson 2: Finding resources to fund your business
  • Lesson 3: Risk and Reward

Module 7: Branding is KEY

  • Lesson 1: Establishing Branding
  • Lesson 2: Visual Identity
  • Lesson 3: Naming your Business
  • Lesson 4: Differentiating from competitors
  • Lesson 5: Branding Consistency

Module 8: Ecommerce Tips

  • Lesson 1: Getting Set up
  • Lesson 2: Uploading product + descriptions
  • Lesson 3: Landing Page Tips
  • Lesson 4: Becoming a trustworthy brand

Module 9: Operations

  • Lesson 1: Packing + Shipping
  • Lesson 2: Customer Service + Policies + FAQ

Module 10: Social Media Marketing + Mor

  • Lesson 1: Brand Exposure
  • Lesson 2: Social Media Platforms
  • Lesson 3: Growing through IG
  • Lesson 4: Instagram growth Hacks
  • Lesson 5: Value Proposition
  • Lesson 6: Tik Tok for your brand
  • Lesson 7: Creating Conversion

Module 11: Influencer Marketing + Celebrity

  • Lesson 1: Everything you need to know about Influencer Marketing
  • Lesson 2: Paying for Influencers
  • Lesson 3: Finding Influencers for your brand Part I
  • Lesson 4: Finding Influencers for your brand Part II
  • Lesson 5: Influencer Outreach
  • Lesson 6: Influencer Gifting Part I
  • Lesson 7: Influencer Gifting Part II
  • Lesson 8: Large scale influencers
  • Lesson 9: Celebrity giftin

Module 12: Launch Day Marketing

  • Lesson 1: Launch Day
  • Lesson 2: Selling Out
  • Lesson 3: Keeping the customer after your first order

Module 13: The Boring Stuff

  • Lesson 1: Incorporation
  • Lesson 2: Accounting
  • Lesson 3: Legal
  • Lesson 4: Human Resources

Module 14: Mindset

  • Lesson 1: Entrepreneurship: The Importance of Perseverance + Hustle
  • Lesson 2: Goal Setting – How We Goal Set, Use Vision Boards, and Use Manifestation

Module 15: Self Development

  • Lesson 1: Routines
  • Lesson 2: Balancing life as an entrepreneur
  • Lesson 3: Reading for an entrepreneur

Module 16: The Hard Parts No One Talks About

  • Lesson 1: Entrepreneurship Lifestyle
  • Lesson 2: Fear of failure
  • Lesson 3: Motivation as an Entrepreneur
  • Lesson 4: Successful brand > my health + happiness?!
  • Lesson 5: This shit ain’t easy
  • Lesson 6: You are more than your brand
  • Lesson 7: No one is perfect
  • Congratulations on Finishing How TF Do I start?

Frequently Asked Questions

  • Industry Terms 101
  • When to pay yourself a salary?
  • When to hire your first employee?
  • Best Marketing Dollars?
  • How to approach Press or PR as a small brand with little cash?
  • What tools do we use for planning, execution and operations?
  • Hiring tip
  • Best business book?
  • Tips on balancing business with current job/school
  • How to pick someone’s brain?
  • How did you start building your business network?
  • Next Steps

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Hyla Nayeri Adrien Bettio How TF Do I Start
Hyla Nayeri & Adrien Bettio - How TF Do I Start

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