Harmon Brothers University – HBU Super Bundle course focuses on crafting compelling video scripts that drive sales within 14 days. Learn world-building, brand building, humor techniques, and directing skills. Gain insights through daily video lessons, real client collaboration, practical exercises, and extensive resources. Master the art of creating “Hero Ads” that brand and sell effectively, incorporating humor for increased ad retention and engagement. Bring your polished script to life through directing, animation principles, and more.
Harmon Brothers University – HBU Super Bundle
What You Get:
JUMPSTART YOUR SALES WITH A SCRIPT THAT SELLS IN JUST 14 DAYS
- Daily video lessons that walk you through researching, writing, and polishing each section of your own effective video script.
- Daily behind-the-scenes access into our process as we collaborate, generate ideas, and problem solve on a real client’s video.
- Practical, hands-on workbook exercises to help you get your script DONE quickly and effectively. (The included workbook is over 50 pages)
EVERYTHING YOU NEED TO WRITE A “HERO AD” THAT BRANDS AND SELLS
- Understand world building, the style that will set your video apart
- Build a long-term brand your customers know, love, and trust.
- Learn how to grab and keep the attention of your ideal customers
- Know how to choose which jokes to keep and which to cut
- Learn how to plan and conduct a writing retreat
- Get 2 full-hour creator’s commentary showing you the thought process behind every element of some of our most successful ads
MASTER THE ELEMENTS OF HUMOR FOR MORE EFFECTIVE ADS
- Learn effective humor for ultimate branding & ad retention
- Increase the sharability of your ads, and get free advertising by making it impossible for viewers NOT to share your content
- Learn how to sell more by making people laugh
- Understand and recognize comedic tools —then use them to your advantage
- Get access to our lead writer’s incredible 500+ page joke bank, that he took six years to compile!
THE WHAT AND HOW OF BRINGING YOUR POLISHED SCRIPT TO LIFE
- How to run a casting call, and what to look for in auditions (Doing this one thing will make directing your video 80% easier)
- Learn to direct your video including the production checklist, testing shoots, and understand each vital role as a director
- Understand how to make sure everyone catches the vision (it’s not a pep talk, it’s something you make)
- Learn to create a rough cut that will save you massive time and money
- We’ll tell you where to get invaluable feedback to improve your video
- Learn animation principles, motion graphics strategies, and much, MUCH more…
