Bretty Curry (Smart Marketer) – Smart Amazon Ecommerce 2023 course is about launching or scaling an ecommerce brand on Amazon and it falls under the category of Amazon marketplace and ecommerce. The course provides step-by-step instructions from Amazon expert Brett Curry on setting up a high-converting storefront, managing product logistics, and using advanced marketing tactics to succeed on Amazon. It covers crucial cornerstones of Amazon ecommerce, preparing a launch roadmap including keyword and competitor research, optimizing product listings, acquiring reviews, managing Amazon logistics and customer service, setting up an Amazon storefront, utilizing Amazon marketing tools such as sponsored ads, understanding key performance indicators (KPIs), conducting audits for account health and growth, and exploring advanced strategies like the Amazon Demand Side Platform (DSP) and Google to Amazon conversions. The course aims to help ecommerce brands add 10-15% revenue by leveraging the world’s largest ecommerce marketplace, Amazon.
Smart Amazon Ecommerce 2023
What You Get:
MODULE 1
Crucial Cornerstones Of Amazon Ecommerce
⊕ The Goal
⊕ “It’s Not Too Late to Get On Amazon”
⊕ Making Sales vs. Building a Brand
⊕ Amazon as a Primary or Secondary Channel
⊕ Building Customer Loyalty
⊕ Getting Familiar WIth Amazon
MODULE 2
Preparing Your Launch Roadmap
⊕ “Our Brand and Our Customer That’s Our True North”
⊕ Keyword Research
⊕ Keyword Research Template
⊕ Competitor Research
⊕ Refining Keyword Research
⊕ Listing Optimization
⊕ Listing Creation
⊕ Review Acquisition
⊕ “It All Begins with Keyword Research”
MODULE 3
Managing Amazon Logistics
⊕ “You Got to Sweat the Small Stuff”
⊕ Account Setup
⊕ Seller Fees & Reimbursement
⊕ Average Cost of Amazon Fees
⊕ Customer Service & Messaging
⊕ Account Settings & Returns
⊕ Managing Shipping, Labeling, & Prep
⊕ Account Health
⊕ “The Devil is Truly in the Details”
MODULE 4
Setting Up Your Amazon Storefront
⊕ “I Look at the Storefront As a Litmus Test”
⊕ Amazon Storefront Overview
⊕ Storefront Buildout
⊕ A+ Content Overview
⊕ A+ Content Buildout
⊕ Brand Story Overview
⊕ Brand Story Buildout
⊕ “It’s All About Your Brand”
MODULE 5
Amazon Marketing
⊕ “If You’re Not on Amazon, Someone Else is Getting that Sale.”
⊕ Amazon Sponsored Ads
⊕ Components of Sponsored Ads
⊕ Sponsored Product Ads
⊕ Sponsored Brand Ads
⊕ Sponsored Display Ads
⊕ Brand Defense Ads
⊕ Optimizing Your Ads
⊕ Optimization: Bulk
⊕ “Start With the Simple Things”
MODULE 6
What Success On Amazon Looks Like
⊕ “Data is Only Valuable If You Take Action”
⊕ KPIs: Knowing What to Measure
⊕ Account Health Audits
⊕ Quarterly Growth Audits
⊕ “What Story is the Data Telling Us?”
MODULE 7
Advanced Amazon Strategies
⊕ “Test, Test, Test, and Re-Test”
⊕ Amazon Demand Side Platform (DSP)
⊕ Google to Amazon
⊕ Converting Search Terms and ASINs
⊕ “Whatever Your ‘Why’
Amazon Can Help You Get There Faster”
Download Proof
