Bretty Curry (Smart Marketer) – Google Performance Max Blueprint course, categorized under “Digital Marketing,” focuses on Performance Max advertising on Google. In Module 1, you’ll learn the basics, differences from other campaigns, and real ROI success stories. Module 2 delves into shopping optimization, audience signals, and creative assets. Module 3 explores top-of-funnel growth through various ad channels, reporting insights, and actionable strategies. Gain expertise in leveraging Performance Max for effective marketing campaigns.
Bretty Curry (Smart Marketer) – Google Performance Max Blueprint
What You Get:
MODULE 1
Getting Started With Performance Max
MODULE DETAILS
⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
MODULE 2
Using Performance Max To Maximize Shopping
MODULE DETAILS
⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI
MODULE 3
Performance Max For Top-Of-Funnel Growth
MODULE DETAILS
⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint
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