Analytics Mania – Google Tag Manager Course Bundle provides comprehensive training to master Google Analytics and Tag Manager. The 3 courses take you from beginner to advanced, with hands-on practice and expert instruction. Learn to leverage these platforms’ capabilities for insights to boost marketing.
A Comprehensive Guide to Mastering Google Analytics and Tag Manager
The Analytics Mania – Google Tag Manager Course Bundle provides a comprehensive set of courses to help you master Google Analytics and Google Tag Manager. With bite-sized video lessons, practical exercises, checklists, and templates, these courses aim to equip you with the skills to leverage these powerful tools to gain insights and improve your business.
Course Overview
The bundle includes three courses:
- Google Analytics 4 Course: Focuses on planning, configuring, building reports, and analyzing data in GA4. Helps you migrate from GA3 to GA4.
- Google Tag Manager Masterclass 3.0 for Beginners: A step-by-step approach to learning GTM. Includes sandbox website for practice, checklists, and installing tools like GA4 and Facebook Pixel.
- Intermediate/Advanced GTM Course 2.0: Takes your GTM skills to the next level with advanced triggers, server-side tagging, accessing custom data, and full GA4 ecommerce setup.
Key Benefits
The courses provide the following benefits:
- Save time and money: Avoid developer hassles by managing tracking yourself through GTM. Launch campaigns faster.
- Measure valuable interactions: Track and analyze interactions that provide meaningful insights.
- GDPR compliance: Implement tags in a GDPR compliant manner.
- Hands-on learning: Practice concepts on a sandbox website and real-life projects.
- Become an expert: Comprehensive courses take you from beginner to advanced.
What You’ll Learn
By the end of the courses, you’ll be able to:
- Plan and configure GA4 to collect useful data
- Create meaningful reports and analyze data to get insights
- Migrate from GA3 to GA4
- Implement tools like GA4, Facebook Pixel through GTM
- Track important interactions and events
- Make GTM setup GDPR compliant
- Use advanced triggers, server-side tagging, and custom scripts
- Implement GA4 ecommerce tracking end-to-end
- Understand technical concepts like HTML, CSS, DOM, etc.
Course Curriculum
The curriculum covers:
Google Analytics 4 Course
- GA4 vs GA3 comparison
- Planning implementation
- Configuring data collection
- Building reports
- Analysis and insights
- Migration from GA3
GTM Beginners Course
- GTM fundamentals
- Installing GTM container
- Setting up tags and triggers
- Variables and data layer
- Integrating GA4, Facebook Pixel, more
- Debugging and troubleshooting
GTM Advanced Course
- Accessing data without developers
- Advanced triggers with CSS, DOM
- iFrames and cross-domain tracking
- Server-side tagging
- GA4 ecommerce tracking
- HTML, CSS, DOM primer
Instructor Profile
The courses are taught by Julius Fedorovicius, founder of Analytics Mania and the GTM Community on Facebook. With many years of experience in GA and GTM consulting, Julius is recognized as an authority in the field.
Final Verdict
The Analytics Mania – Google Tag Manager Course Bundle is a stellar collection for anyone looking to harness the full potential of Google Analytics and Tag Manager. With a methodical curriculum spanning beginner to advanced concepts, ample hands-on practice, and an experienced instructor, the courses enable you to gain the skills to boost your marketing efforts through actionable insights. The bundle provides tremendous value for money for anyone serious about leveraging these indispensable platforms.
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