The “Posse Eye Brand Voice Challenge Program” by Alex Cattoni is a comprehensive program that helps individuals and businesses define and strengthen their brand identity. It includes five days of training on topics like identifying brand values, becoming a trusted source for customers, crafting a unique brand DNA, building a compelling brand story, and creating a captivating brand voice. The program also offers valuable bonuses, including templates, interviews with successful students, copy critiques, and sales email and social media swipe files.
Alex Cattoni – Posse Eye Brand Voice Challenge Program
What You Get:
6 QUESTIONS THAT EVOKE YOUR POWER VALUES
Today, 89% of customers are loyal to brands that share their values and that only means one thing – it’s no longer enough to have the highest quality product or the cheapest price. If you want to stand out and rise above the noise, you’ve got to get crystal clear on who you are (really) and what you stand for. In this session, we’ll evoke your power values and unlock your conviction codes, the magnetic coordinates that call in your dream customers.
BECOMING THE TRUSTED SOURCE YOUR CUSTOMERS SEEK
Mirror, mirror on the wall, who is the brand to rule them all? Now that you’ve identified who you are as a brand, it’s important to deeply understand who you serve. On day 2, you’ll identify your brand personality and the unique ways you reflect your values to the world. With the Mentor’s Mirror, you’ll find out how to emotionally connect with your customer’s core values, drives and desires to become the trusted source for the guidance they seek.
HOW TO CRAFT A BRAND DNA BEYOND COMPARE
On day 3 of the Challenge, I’ll help you identify your brand DNA – the stand-out positioning strategy that makes you different from any other brand out there. You’ll crystallize the most important messaging assets in any Brand Voice, unapologetically declare your mission and map out your action plan for total world domination. Take it from me, when you fight for what you believe in and fiercely serve your customers, it’s Mission Posse-ble.
3 STEPS TO BUILDING A POWERFUL BRAND STORY
Your story is the window to your brand’s soul. It’s how your customers connect to you, rally behind you and stay with you. Every great brand has a powerful story – a domino effect of defining moments, scary pivots and late night “ahas!” that led you to where you are now… and future events, yet to happen, that will continue to guide your path as you build your empire. In this session, you’ll learn how to craft a deeply relatable brand story using our proven 3-part storytelling structure.
CONJURING A SPELLBINDING BRAND VOICE
Now that you’ve identified all 4 elements of your brand strategy, it’s time to look through the Posse Eye to discover your Brand Rally Cry. On day 5, you’ll learn how to conjure a spellbinding Brand Voice and craft the unifying call that will captivate your customers and rally raving fans. You’ll walk away with your very own Brand Voice Guide and discover the practical ways you can use it to bring clarity to your messaging and ignite your mission.
FREE BONUS #1 – FREE TEMPLATE & GUIDE
THE COPY POSSE BRAND VOICE GUIDE + CUSTOMIZABLE TEMPLATE
Want a behind-the-scenes look at how the Copy Posse was born? Throughout this Challenge, you’ll discover how I crystallized my brand positioning strategy, rallied over 300,000 rad humans around the world and built a lucrative 7-figure brand in under 3 years. The best part? You’ll get a never-seen-before copy of the Copy Posse Brand Voice Guide PLUS a customizable template that you can use to Possify and glossify your very own Brand Voice Guide.
FREE BONUS #2 – TELL-ALL INTERVIEW
WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
In this Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the branding and storytelling strategies that you’ll access in this Challenge) to quit their jobs, ignite their copywriting skills from scratch and build fun, fulfilling, and lucrative businesses in less than ONE YEAR.
FREE BONUS #3 – COPY CRITIQUE
COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ BRAND VOICE GUIDES
During this video critique, Alex shares her screen so you can look over her shoulder as she reviews and critiques 3 Challengers’ Brand Voice Guides. Watch from behind the scenes as she reveals valuable insight and copywriting tricks to help you finesse your own Brand Voice Guide, followed by answers to your most pressing questions when it comes to crafting your Rally Cry and sharing it with the world…
LIMITED-TIME BONUS #1
Sales Emails & Social Media Swipe File
THE CONFIDENTIAL POSSE EYE LAUNCH BLUEPRINT
Want real proof that the Copy Posse branding framework freakin’ works? Get an insider copy of my complete and confidential launch blueprint for The Posse Eye Challenge. This swipe file includes ALL sales and content emails and EVERY social media post that my team and I wrote to successfully launch the live challenge for the first time, based on our own Brand Voice Guide.
LIMITED-TIME BONUS #2
BRAND SOUL WORK WITH ANITA STUBENRAUCH
An ex-Apple veteran who worked her way from retail store employee to executive speechwriter, designing presentations given to Steve Jobs AND authoring Apple’s credo, Anita runs Cause:Effect Creative, a brand vision-writing agency that helps purpose-driven leaders and organizations rally hearts and minds around what fuels their soul.
In this video masterclass with Anita, she’ll take you through her proprietary process and powerful questions to ask for a stellar creative brief and reveal the 5 biggest takeaways when it comes to building (and writing for) a soul-aligned brand.