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Strategyzer – Strategyzer Online Academy

Strategyzer – Strategyzer Online Academy provides comprehensive training in business model innovation through 3 courses covering business models, value propositions, and experimentation. With expert-led video content, downloadable canvases, and 1 year of Strategyzer software access, it equips learners with an end-to-end methodology used by over 5 million practitioners.

Strategyzer Online Academy Course Review

The Strategyzer Online Academy provides comprehensive training in designing, testing, and executing innovative business models, value propositions, and ideas. With lifetime access to 3 essential courses, over 22 hours of expert-led video content, and a 1-year subscription to the Strategyzer innovation software, this program equips learners with the end-to-end methodology used by over 5 million practitioners worldwide.

Overview of the Courses

The Academy includes the following courses:

Mastering Business Models

This course teaches you how to design and assess winning business models using the globally recognized Business Model Canvas framework. With over 8 hours of content in 70+ videos, you will learn to:

  • Use the 9 building blocks of the Business Model Canvas to map out your business model
  • Turn hypothetical discussions into practical outcomes and actionable next steps
  • Improve collaboration across teams no matter where they are located
  • Assess the viability of new or existing business models

Mastering Value Propositions

In this 6-hour course with 40+ videos, you will discover how to create compelling value propositions that sell. Key lessons cover:

  • Leveraging the Value Proposition Canvas to map the core value your product/service offers versus customer needs
  • Crafting marketing messaging that resonates with your target audience
  • Validating that your value proposition truly solves your customer’s jobs, pains, and gains

Mastering Business Testing

With over 7 hours of content in 30+ videos, this course provides a clear framework for testing and validating business ideas with real customers. You will learn to:

  • Set up low-cost experiments to test business model assumptions
  • Rapidly assess whether a business idea will gain traction in the market
  • Create a shared language and culture of experimentation in your organization

Benefits of the Strategyzer Online Academy

Proven Methodology

The canvases and processes taught in the Academy stem from years of research and application by global thought leaders Alex Osterwalder and Yves Pigneur. With over 5 million practitioners worldwide, it is one of the most widely used and validated approaches for business model innovation.

Flexible Self-Paced Learning

The video lessons and downloadable tools allow you to learn at your own pace, on your schedule. You can re-watch videos or revisit the materials as needed.

Applicable Skills

The courses teach an immediately useful set of tools and frameworks that can be applied to assessing, designing, and testing new business ideas or pivoting existing businesses. The skills are relevant for entrepreneurs, corporate innovators, consultants, and more.

Collaborative Approach

The canvases and workshops facilitate alignment and collaboration across teams and functions. This leads to faster, more effective innovation and decision making.

Software Included

The 1-year subscription to the Strategyzer cloud-based software gives you hands-on experience applying the canvases and frameworks. You can design, test, and collaborate on business models, value propositions, and experiments.

Risk-Free Guarantee

The courses come with a 60-day money back guarantee, allowing you to try them risk-free.

Who is it for?

The Strategyzer Online Academy is valuable for:

  • Entrepreneurs – Validate and iterate on your business model and value proposition before investing heavily in new ventures
  • Intrapreneurs & Innovators – Lead innovation initiatives and new growth engines within established companies
  • Consultants – Better serve your clients by quickly diagnosing issues and co-creating solutions for their most pressing business challenges
  • Students – Complement your education with globally recognized tools and frameworks for innovation and strategy
  • Executives – Make faster, better decisions by aligning teams around a shared understanding of your business model, value proposition, and key assumptions


“The Strategyzer Online Academy training is some of the most valuable innovation training available anywhere. The value I got was on par with the practical innovation skills I learned during my MBA.” – Vaughan Broderick, MBA, Innovation & Strategy Coach

“Strategyzer’s visual methods and training are essential to the development of my clients’ businesses as well as the growth of my own business. I don’t know of any other tools that have more impact…The Strategyzer books and the online course help me to look closely at the needs of my clients every time and to work with my clients on their business models.” – Gerrit Woerts, Consultant, Netherlands


For anyone looking to master business model innovation, the Strategyzer Online Academy delivers an in-depth curriculum combined with hands-on software experience. The skills apply to entrepreneurs, corporate innovators, consultants, and more. With lifetime course access and a 60-day money back guarantee, it is a low-risk way to invest in leveling up your business acumen and ability to design, test, and execute new business ideas.

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Strategyzer – Strategyzer Online Academy

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