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Chris Orzechowski & Kevin Rogers – Email Copy Academy

Chris Orzechowski & Kevin Rogers’ Email Copy Academy offers a comprehensive curriculum on email marketing and copywriting. Covering email software selection, lead magnet creation, and mastering subject lines, participants learn to craft compelling emails that sell. The course delves into email strategy models, broadcast frequency, autoresponders, and launches. Additionally, it provides guidance on acquiring email copy clients, lead generation for copywriters, and strategies for successful client interactions, pricing, and project delivery, ensuring graduates excel in the field.

Chris Orzechowski & Kevin Rogers – Email Copy Academy


Module #1: Super Simple Email Marketing 101

  • How to choose the right email software for your business
  • How to use your email software without getting confused by all the tech
  • Segmenting 101
  • ​​How to keep your list healthy and engaged (and how to reactivate it if it’s gone cold)
  • My simple process for market research that reveals everything you need to know about your market to make a ton of sales
  • ​A worksheet you can fill out that will give you virtually unlimited amounts of email ideas that your target market will love to read
  • How to create lead magnets people can’t resist
  • How to use your lead magnet to get your first 200+ subscribers
  • How to test your lead magnet to see if people will want it before you spend time creating it

Module #2: The Anatomy of Emails That Sell

  • The psychology behind emails that sell and emails that don’t
  • ​12 rules for email marketing that will make every email you write twice as profitable
  • My 10+ formulas for subject lines people can’t ignore (these are infinitely adaptable… and I provide dozens of examples you can model)
  • My 14 highest converting email formulas (after writing thousands of emails for clients, these 14 are the ones I always go back to when I’m looking for a ‘sure thing.’) The best part is… you can reuse these formulas over and over again without people ever even knowing… they are easily adaptable for whatever product you’re selling.
  • My simple formula for crafting emotionally compelling stories that make people fall in love with your emails
  • Advanced storytelling tips that keep shift people’s beliefs and make your brand the only one they ever want to do business with
  • Copy breakdowns of emails from multi-million dollar campaigns I’ve created for clients

Module #3: Email Strategy

  • Different email strategy models you can use for your business… and how to choose the one that’s right for you.
  • ​​Tips for keeping out of the spam box… so that your emails don’t get lost in the shuffle
  • How to write broadcast emails people look forward to… and buy from (without needing scarcity, urgency, deadlines or discounts)
  • How many times a week should you email? (I’ll tell you exactly what’s right for your business)
  • What to put in your broadcasts so people never get bored… and so they grow to love the emails you send them.
  • How to write an autoresponder that actually converts
  • Campaign Mapping – my process for mapping out complete sequences and campaigns, so that you’ll never stare at a blank page wondering what to write again.
  • Broadcast & autoresponder email copy and strategy breakdowns – see firsthand how I write these for my clients and for myself
  • And much, much more!

Module #4: Big-Money Launches

  • The four stages of every launch campaign (and the psychology behind each one)
  • How to gather feedback from your launch to make even more sales during all of your future launches
  • My framework for writing successful product launch email campaigns
  • The different types of product launch campaigns… and how to adapt your emails for any kind of launch.
  • Two super-successful email launch sequence breakdowns (one of these generated six figures of sales in four days flat… with nothing but a few emails and a sales page!)

Module #5: How to Get Email Copy Clients

  • How to get a paying client as fast as TODAY, without sending out any cold emails.
  • How to find and attract more of your dream clients (you know, the ones who pay you well and respect your hard work)
  • The four best methods of lead generation for copywriters… and how to use them to get booked solid with well-paying copy clients.
  • How to network without feeling like a weirdo. (And how to get dozens of people to refer multiple clients to you year after year.)
  • How to become everyone’s “go-to” copywriter… even if you’re still getting your reps in.
  • How to leverage yourself and start attracting clients with content. (This is especially awesome once you start getting clients reaching out for stuff you created months ago. It really builds your authority and positioning in the marketplace.)
  • And much, much more…

Module #6: Closing The Deal & Delivering Results

  • How to get clients to apply for the privilege of speaking with you (this turns the table and puts the power back in your favor)
  • How to mentally prepare yourself for the sales call (and how to get rid of all the butterflies and jitters you might feel when you normally talk with clients.)
  • An almost “word-for-word” script you can follow when you’re on a call with clients… that will close deals for you, even if you’re introverted and are terrified of talking about money over the phone.
  • How to close deals and get paid the same day… without ever having to send a proposal. (This isn’t for everyone… but it can save you some administrative headaches and time that you’d normally spend crafting an elaborate proposal that most people don’t want to read anyway).
  • What to do IMMEDIATELY after a client says ‘yes.’ If you fumble this part… the deal might fall apart right in front of your eyes.
  • How to price your email copywriting services… how to put together packages… and how to actually get paid after the client says ‘yes.’
  • How to deliver your project and provide a dream come true experience for your clients… so they’ll wanna hire you again and again and again.
  • How to turn a one-time copy job into many jobs… or even a retainer deal.
  • And much, much more…

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Chris Orzechowski Kevin Rogers Email Copy Academy
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Chris Orzechowski & Kevin Rogers – Email Copy Academy

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